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In business, as in life, you create your reality—either by design or by default. Nowhere is this more evident than in hiring. Too often, companies fall into the trap of wishful hiring—hoping the right candidate will appear, assuming talent will recognize a great opportunity, or relying on luck instead of a defined process. But hope is not a hiring strategy. Intention is.
The Illusion of Passive Hiring
Many organizations confuse attracting talent with waiting for talent. Posting a job ad and crossing your fingers is not a talent acquisition strategy—it’s a gamble. And in today’s market, hope is an expensive bet.
Just as in sales, where you don’t expect customers to magically find you and convert without effort, hiring requires active positioning, clarity, and alignment. The question is: Are you creating a hiring experience that attracts and retains top talent, or are you passively waiting and hoping for the best?
You Get What You Plan For
Recruitment, like everything in business, follows a simple truth: You either lead the process, or the process leads you. A strong hiring strategy requires:
Clarity – Do you know exactly what you need, or are you hiring reactively? Alignment – Are your hiring practices aligned with the experience you want candidates to have?
Positioning – Is your company attractive to the talent you want, or are you casting a wide net and hoping?
Execution – Are you actively building pipelines, leveraging data, and engaging top talent?
If you’re missing any of these, you’re not hiring with intention—you’re leaving it up to chance.
The Power of Intentional Hiring
The best hiring strategies create alignment between company goals, culture, and talent acquisition. Just like in personal growth, where you manifest what you focus on, hiring success follows the same principle: You attract what you plan for.
Want engaged, high-impact employees? Design a process that attracts them.
Want better retention? Create an experience that makes people want to stay.
Want strategic hires? Define your ideal candidate beyond just skills—think mindset, adaptability, and long-term fit.
Hiring Is a Reflection of Your Leadership
At its core, hiring is a mirror of leadership. Companies that struggle to attract and retain top talent often have deeper structural or cultural misalignments. Those that thrive are intentional about every aspect—because they know that business success is built on the right people, not just the right products.
Final Thought: You Are Always Creating—By Design or By Default
If you’re relying on hope in hiring, you’re already creating a reality—you’re just letting randomness decide what that looks like. The question is: Will you continue hiring by default, or will you create a strategy that shapes your reality with precision and intention?
The choice is always yours. Plan or hope. Design or drift. You create your hiring success—whether you realize it or not.
Cheers,
Kevin Anderson
President
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